Page 20 - Ideas
P. 20

The growth of a programme depends on the reputation
                                                                                         of  the  institution  and  how  interesting  the  programme
                                                                                         curriculum is. Associate Professor Michelle Cheong, who
                                                                                         is  the  Associate  Dean  overseeing  Postgraduate
                                                                                         Professional Education programmes, including the Master
                                                                                         of IT in Business (MITB) programme, faces this challenge
                                                                                         of ensuring the MITB programme continues to grow. “IT
                                                                                         programmes  are  generally  harder  to  sell  than  business

                                                                                         programmes,  so  we  have  to  work  harder  to  attract
                                                                                         students,” Michelle  said,  “and  one way  is  to  make  sure
                                                                                         that the curriculum remains solid and interesting.” Hence,
                                                                                         her  thoughts  constantly  revolve  around  how  to  attract
                                                                                         quality  students  to  study  IT  and  have  fun  at  the  same
                                                                                         time. “For the past ten years, we have grown quite a bit,
                                                                                         probably  because  every  faculty  is  being  pushed  to
                                                                                         enhance the programme to become better and better,”
                                                                                         Michelle commented.

                                                                                         Small steps in the journey of innovation
                          Michelle CHEONG
                          Associate Professor of Information Systems                     A few years ago, the idea of employing blended learning
                          School of Information Systems                                  to deliver some course segments within the programme
                          Singapore Management University                                was  mooted.  Michelle  decided  to  start  small  by  first
                                                                                         experimenting with a single module in her course, using
                          “Students want to learn, so they will definitely benefit       Lectora  authoring  tool  and  simple  voice  recording  to
                          more  from  these  tools  because  they  can  use  the  tools   produce an online learning courseware. It was produced
                          repeatedly  to  explore  the  contents,  calculations  and
                          decision-making over and over again.”                          in-house  and  Michelle  was  pleasantly  surprised  by  the
                                                                                         quality of the eventual outcome. That encouraged her to
                          	                                                              expand  her  use  of  technology  to  include  animation
                                                                                         enhanced  with  fun  elements  for  two  more  modules.
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