Page 22 - Ideas

management. Tweets related to interesting corporate
crisis events were crawled, cleaned and analysed so that
better communication messages and strategies can be
planned and executed to better manage the public
sentiments. In terms of research, she is currently working

with two other colleagues to build a more user-friendly
Question and Answer (Q&A) platform. This new platform
can collect and analyse students’ questions and answers
relating to the CAT course to determine if students’
learning improves, using indicators such as the
thoughtfulness of questions and answers being put
forward by students via the informal social platform.
“There are a lot of students who are very deep thinkers,
but because they do not like to talk in class, we
With the current version, students can obtain an overview sometimes assume that they don't know the answers to
of their progress in the game, along with an indication of
the expected time taken for each stage. There are also
audio clips in the game describing the different steps to
better guide students in the learning process. All in, the
refinements resulted in a more effective and enjoyable
learning and end-user experience.

Going beyond her area of expertise

Apart from the undergraduate Computer as an Analysis
Tool (CAT) course and the MITB Operations Analytics
course, Michelle also teaches in the Master of
Communication Management (MCM) programme. In the
latter, she developed a word cloud and sentiment
analytics tool for analysing tweets for communications